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Showing posts from September, 2017

Different ways web design impacts customer preference

One of the ways how internet is helping in marketing is through web design. Digital customer preferences are impacted in various ways due to web site design. The aesthetics, usability and appearance of website put great impact on customer preferences and his decisions, which further impacts the success in business on line in the long run. Following are few major areas where the improvement can lead to the growth of business on line in the long run. PRESENTATION The area which has highest impact on customer preferences is the design of website on line and its presentation, or in other words, its appearance. The on line visitor to company’s website forms impression about the company in the way its website is presented on line. Older developed websites presented in a very shabby manner due to constraints of technology at the time of development are not liked any more. But newly developed websites look sleek, eye catching, to the point and effective are very effective in pr