Different ways web design impacts customer preference

One of the ways how internet is helping in marketing is through web design. Digital customer preferences are impacted in various ways due to web site design. The aesthetics, usability and appearance of website put great impact on customer preferences and his decisions, which further impacts the success in business on line in the long run. Following are few major areas where the improvement can lead to the growth of business on line in the long run.

PRESENTATION

The area which has highest impact on customer preferences is the design of website on line and its presentation, or in other words, its appearance. The on line visitor to company’s website forms impression about the company in the way its website is presented on line. Older developed websites presented in a very shabby manner due to constraints of technology at the time of development are not liked any more. But newly developed websites look sleek, eye catching, to the point and effective are very effective in promoting business online.

No matter how your site appears, the ultimate goal is to have it developed incorporating current and up to date designs and trends. Modern web design include the following latest trends:

·         Responsive design

·         Parallax Scrolling

·         Big and Bold fonts

·         Multimedia presentation

·         Eye catching hero images

The appearance  and design of website whether it is on smart mobile phone or desktop computer should  developed incorporating  above  mentioned points have a great impact  on the growth of online business of the concern.

Business approach

The web site should be such that it leaves a great impression on the visitor to the before be starts reading contents. There should be a business sense in website design and it should reflect professionalism. When someone visit your site, it should reflect how respectable and modern in your business. This is possible how your website represent you and your business. Various elements which your web design reflect and contribute your business and professionalism should include

A culture page: This part of website should to exclusively set aside to talking about your company’s approach to its day to day working. It should reflect the values your company stands for. Your customer loves to know how happy your employees are.

Staff photo page: Reflecting the happiness of company’s employees presented in photos has great impact on the visitors mind than just reading simply about them. This will reflect the professional ethics you are following in your company.

Customer results and reviews:   A special page reflecting customer results and reviews can help the visitor to understand your business well.

Clear Focus:

By clear focus means that your website should be designed in such a way that a visitor to it can find what they want quickly. The navigation of your website should be such that it incorporates latest trends of navigation so that visitor should not be bogged down in navigational misadventures. He should be able to navigate quickly between the pages..

The well known styles which navigation in web comes today are

·         Bread crumb

·         Drop down menus

Both these navigation strategies can work together also. For home page drop down menu and for new page use of bread crumb navigation systems can be used.

There are lot of other options available to you in navigation but above mentioned are popular and useful in web design presently.

LOAD TIME

Load time refers to how much time one has to wait for the page to be displayed on the website. It is a major Google ranking factor and is very crucial to online success for customer to move to website using their mobile phones. The user of internet is concerned with website loading with a blink of eye and with minimal data use. How this can be achieved and load time reduced depends on the following

Image size optimization: Images sizes should be such that it loads quickly to your site. Use of .jpg file for images is one area to reduce load time

Removal of auto-play multimedia: You should remove auto pay multimedia like videos and audios. This will reduce large data user by the visitor on your site.

Use of white spaces: More use of white spaces in website design reduces data uses. White space work in two ways, it loads in a flash and more readable.

CONVERSIONS

Business website is designed and developed to improve in conversion into real orders. Business thrives on conversion. But design impact conversions in many ways but most following are more impactful

Colour:  It pays when you design the colour scheme in website in a unique way. Use of both cool and warm colours helps in greater conversions.

The KISS Principle: The KISS principle is acronym for “Keep it simple stupid”. It is based on idea that simpler the site better it is, as it helps the visitor to convert.

By using all the three concepts in your website it is made more efficient and helps garnering the new customers.

Ganesha WebTech Solutionzis a Web development company based in tri-city Chandigarh. We develop and design websites for leading clients in India and abroad. We have expert team of designers and developers.  You can contact us for new website designand development services, on line digital marketing services, ecommerce development, social media marketing, mobile app development services, android app development and IOS app development services. We can deliver stunning results in your business growth and that too as per budget and in strict time schedule.